AI Insights · Timothy · July 2023
Top 5 Social Apps on Android in South Africa Q2 2023
The performance of the top social apps on Android in South Africa during Q2 2023 reveals interesting trends in downloads, revenue, and active users. Here's a closer look at the data from Sensor Tower.
The second quarter of 2023 has shown varied performance metrics for the top social apps on the Android platform in South Africa. Here's a detailed look at how Facebook Lite, TikTok, TikTok Lite - Save Data, Facebook, and Instagram performed.
Facebook Lite from Meta Platforms, Inc. saw a fluctuation in weekly downloads, starting at around 92K at the end of March and peaking at approximately 110K in the week of June 19. The app maintained a high level of weekly active users, starting at around 4M and experiencing a slight increase to about 4.5M by the end of June.
TikTok by TikTok Pte. Ltd. recorded a significant increase in weekly revenue, starting from about $86K at the end of March and reaching its highest at approximately $184K in the week of May 29. Weekly downloads showed consistent growth, peaking at around 97K in the same week. The number of active users also saw a steady rise, from around 2.9M at the beginning of the quarter to over 3.1M by the end.
TikTok Lite - Save Data had a remarkable increase in weekly downloads, especially in June, starting from about 56K at the end of March and reaching a peak of around 152K in the week of June 19. Weekly active users for the app also showed a positive trend, increasing from approximately 822K in late March to around 961K by the end of June.
Facebook from Meta Platforms, Inc. saw its weekly revenue fluctuate between approximately $1.9K and $3.1K throughout the quarter. Weekly downloads exhibited a slight decline initially but showed a recovery towards the end, peaking at around 61K in the week of June 19. The app maintained a robust active user base, starting at about 14M and increasing to over 14.6M by the end of June.
Instagram demonstrated relatively stable weekly revenue, with figures hovering around the $200 mark and peaking at approximately $294 in the last week of June. Weekly downloads showed a notable increase towards the end of the quarter, rising from around 36K at the beginning to about 45K in the week of June 19. Active users remained fairly consistent, starting at about 3.5M and staying within the same range throughout the quarter.
Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower's website.
